Over the years, I’ve worked with companies all over the world. Some of the most exciting brand identity development programmes I’ve been involved with have been with substantial organisations here in Europe and in the United States. My first engagement with a Canadian company came earlier this year when my youngest decided to launch Hello …
Back in 2020, while we were all hiding from Covid 19, the regulations around leisure and commercial drone flying in Europe changed. The new EU Regulations 2019/947 and 2019/945 set out the framework for the safe operation of civil drones in the skies over Europe. This was welcome in many ways as it has made some …
One of the most frequent challenges I face in business is that of getting some of my clients to effectively and efficiently manage their social media presence. Too often, harder priorities get in the way of the seemingly trivial task of writing a case study, securing a testimonial or announcing a business win.
Ger Walsh and Graham Carroll are the husband and wife team that run the highly creative marketing communications company, The Blink Group. Ger and Graham are a force in the highly competitive and very challenging retail marketing sector. When Graham got in touch to see if I could help with managing the rebranding of their …
I know you will forgive me for almost paraphrasing the McCann Erickson slogan of The Truth Well Told. My good friend, raconteur, cyclist, dog lover, husband, father and all round good bloke, Jimmy O’Shea can sure tell a tale.
Let me preface this by saying that I am not a data scientist. I am not posting about numbers, engagement, likes, shares or, reposts. I’m just giving a view as to what one’s social media behaviour may be doing for one’s reputation and one’s business.
I hope that during the lockdown, you have used the time to learn some new skills, to hone some existing ones and to meditate on your values and aspirations.
Many businesses are feeling a bit trepidatious about the whole process of reopening. Huge effort is going into making customers and visitors feel safe and secure. One of my customers, TileStyle, has been very proactive in getting back open and doing it in such a way as the concerns and worries of customers and the …
Late in 2018, my friend and cycling compatriot, James Lawlor talked to me about the entry of an eight man team in Race Around Ireland 2019. This is a really daft thing for these guys to take on. The average age of the team was 50+ (and more now). The race is a non stop …
Read more “401 Out – 402 Home* – Endurance and Team Spirit.”
To promote the Sandyford Business District Awards 2019, we produced a series of videos featuring a number of the sponsors. Sponsoring companies are all significant businesses located in the Sandyford Business District. It was a pleasure to work with the companies to produce these short videos. Video is a great communications tool, attracting attention across …